BYS Group Social Media Management Guide

INTRODUCTION

Nowadays competition is growing when the technology evolving and changing very quickly and without boundaries, so the importance of the communications media for companies are increasingly as well. In this sense, the base of our communications management strategy for becoming a well known brand should be applied new communication environments, and innovations in the digital world by a visionary and sustainable approach, not the popular one, but the one that has not yet been considered.

This guide, which is prepared in the lead of our Corporate Communications and External Relations Manager, is a product of ongoing strategic efforts on the values, vision and objectives of our brand. In this guide, we aim to guide our employee on how we will continue to exist on social media which is the most effective communications and how we manage our risks and crises in this course, during the 21st century.

Dr. Tolga KASKATI – Emre ÖZTUNA

ISBN: 978-625-400-816-0